Tuesday, June 22, 2010

Promote Your Music on Myspace

MySpace has been the heart and soul of most indie music marketing campaigns over the past 5 years or so. Some bands have even "made it " just about exclusively as a consequence of MySpace promoting. The truth however is that for the main part, at least in my opinion, bands and musicians have been using MySpace the wrong way all this time.

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Rather then simply adding many thousands of pals in the hope that they are going to listen to your tunes and be so impressed that they casually run out and buy your album, it is much more advantageous to view MySpace as a way to make primary contact with a potential fan, the goal being to send them to your squeeze page so you might eventually make them enroll in your list, as email selling is a far better system of creating album sales then comments and messages that actually don't amount to far more than Spam.

The quick answer to the question is that yes, I do think pushing your band on MySpace is still applicable but I think an adjustment of the perspective is necessary to truly make it worth your while. Because in the end, any traffic creating methodology is relevant, be it MySpace, Facebook, Twitter, or just good old fashion live shows, as long as you are making that traffic count by capturing it in some form so that you can develop a liaison with the people and at last market you music to them again and again again down the road.

Tip : Scroll down to the page and there is a link for a free report that is brim-full of some pretty great techniques.

How to pimp your Band Or Music on Twitter

Twitter is like every other social media site in that it could be a amazing way to push traffic to your music. However if you are just sending that traffic to your internet site in the hopes that somebody will see how great you are and get your album you are likely going to be pretty dejected.

If you're planning on ditching MySpace and using Twitter to pump your band or music, then i recommend you set up a squeeze page and ensure you are capturing the contact information of those potential fans so you can market your music later and, with a little luck, actually sell some albums.

The basic way that I use Twitter to sell albums and popularize my music is by including my URL to my capture page in my profile. I use a twitter bot to grow my follow count by about a hundred everyday a good share of these folks wind up clicking on my URL and at last signing up for my contact list. Once there, they are in my sales funnel and in time, the album sales start rolling in.

It is also necessary to communicate with the people that are following you and to a certain amount, the more posts you make the more folk are inclined to check out your profile and obviously your URL. In the end it is like anything, the more that you put in to it the more that you will get out of it. But like in the early days of MySpace, I believe Twitter is a still mostly unexploited traffic generating tool that is great for pushing your band or music on the web.

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